How To Make Money With Search Engine Marketing
Making money online is similar to fishing, and the internet is like an OCEAN of people – surfing about like fish beneath the sea – looking for something to “bite on” (something to buy, do, hear, watch, interact with, etc).
If you ever hope to catch anything (i.e. make money online) the first thing you need to do is cast out a line with some type of bait on it. (i.e. make an offer)
Online, this translates into a few basic components:
- A Domain Name: www.yourwebsite.com
- A Hosting Account: (the server where your website resides)
- Something to Offer or Sell: (your bait)
- A Marketing Message: (your hook)
- Traffic (the fish)
This process can be as simple or elaborate as you want it to be, but either way, everyone begins with these basic components.
“The 5 Fingers of Search Engine Marketing”
Search Engine Marketing (SEM) may be easier to understand when thought of as a human hand.
Just as a fisherman uses his hands to hall in a catch, we can think of The 5 Fingers of Search Engine Marketing as the “hand” with which we pull in our own profits from the web.
Mastering these 5 fundamental distinctions is like following a road-map for success online.
The “5 Fingers” are as Follows:
1. Keywords - Associated with the thumb, keywords enable you to grab hold of the thoughts, interests, wants and needs of the buyers in your niche.
2. Optimization (SEO) – This finger of the hand is used to “tune” your website into Google, Yahoo and Bing search engines.
3. Promotion (SEP) – “Search Engine Promotion” (SEP) is the biggest secret to ranking in the search engines. All of the top organic search engine marketers are either experts at this, or they hire experts to manage it for them.
4. Offer/Marketing – To make money, you must offer something. The appeal of marketing online allows for the automation of the sales process, and can be very lucrative when done correctly. TIP: Sell what people are actually BUYING.
5. Conversions – Until you can successfully connect your keywords » to a conversion (an action), you got NO GAME. This site will discuss this very subject, in depth.
All of these concepts are essential components in successful Search Engine Marketing .
The training provided on this site is designed to help shortcut your path with the same philosophy, strategies, and tactics and that we use to get free organic search engine traffic, and convert it into multiple streams of income.